Introducing TipTaps: daily health tidbits from top doctors to you

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HealthTap makes health an everyday habit with TipTaps
World’s premier mobile health platform offers free daily health and wellness tips from 32,000 top doctors, making it easy for everyone to enhance their health and well-being with expert guidance

Palo Alto, CA – February 13, 2012 – HealthTap, the premier health platform connecting people with the most trustworthy health information and best doctors, today unveiled healthy TipTaps. Short, beautiful, shareable TipTaps are available for free on more than 50 different health and wellness topics. From diet and exercise to parenting and fertility, and from beauty and sleep to managing diabetes, TipTaps are created exclusively by doctors and delivered daily to users’ mobile phones, tablets or web browsers.

“More and more people are turning to their mobile devices for health information ranging from which foods to eat and when to use sunscreen, all the way to how to manage the flu. With HealthTap, doctors now have a direct way to give millions of people anytime anywhere useful tips they can trust in 100 characters or less,” says Dr Kirk Harris, a leading HealthTap doctor.

Daily reminders have proven effective in encouraging healthy eating habits in teens, readying mothers for birth, and many other areas of health. Now, HealthTap offers unparalleled variety and convenience for consumers seeking bite-sized, expert help for the entire health and wellness spectrum. People can elect to subscribe to tips on as many or as few topics as they wish. TipTaps are:

• Quick, 100-character nuggets of knowledge accompanied by a beautiful, inspiring image
• Available as a text message, in-app or online notification or email
• Always written by the best U.S.-licensed doctors
• Shareable through Facebook, Twitter, Pinterest, and email

“Most people only go to the doctor when they’re sick. But doctors are so much more than merely ‘people mechanics’. They’re the ideal experts to help you maintain your daily health routine,” says Ron Gutman, HealthTap Founder and CEO. “Until now, there was no free, easy way to have access to a doctor’s expertise on any topic every single day right on your mobile device or online. HealthTap brings this expertise to millions of people in bite size TipTaps that are beautiful, intuitive and and highly useful.”

About HealthTap
HealthTap is the best way to connect with the most trusted health information and doctors. With top-rated web and mobile apps, HealthTap offers immediate and free access to relevant, reliable and trusted health answers from a network of over 32,000 U.S.-licensed doctors. Sign up today and download HealthTap’s free apps for iPhone, iPad or Android at www.healthtap.com.